Shannon Kinney joins Media Partner The Bakersfield Californian to present Best Practices in Online Marketing
Bakersfield, California: Earlier this year, The Bakersfield Californian joined Dream Local Digital’s expanding Media Partnership Program, to broaden market share and drive new revenue through online media. On May 15, Dream Local Digital Founder and Client Success Officer, Shannon Kinney joins the team in Bakersfield to present in two seminars to help local businesses better market themselves online.
Businesses are increasingly investing in online marketing as a way to better engage a digital audience. With these efforts come a whole host of new marketing channels to manage and new strategies to consider. Shannon will explore why social media marketing is important for small businesses and will break down specific marketing techniques, speaking about recent trends in online marketing, including social media, optimizing web sites, email marketing, search ranking, local options and more.
“I’m looking forward to joining our valued partners at The Bakersfield Californian and helping attendees learn to navigate through the opportunities for marketing their businesses online. We’ll focus on practical tips for utilizing social media, search engines and mobile, why these tools are important, and how the Bakersfield team can help.” - Shannon Kinney, Founder and Client Success Officer, Dream Local Digital
“We’re thrilled to be working with Shannon and Dream Local in launching our new B Local Digital suite of digital-marketing services,” said Logan Molen, The Californian’s chief operating officer. “It’s important for us to be nimble and aggressive in helping our customers thrive, and Dream Local is a partner with proven expertise in helping local businesses navigate an ever-changing media climate.”
The Bakersfield Californian provides local information to the Bakersfield community and the greater Kern County area. Seminars such as these offer terrific insight into the world of social media, and have received rave reviews from publishers and businesses alike nationwide. Complementing traditional media strategies with online offerings, Dream Local Digital will enable The Bakersfield Californian team to provide a more broad set of tools to better serve their advertisers and clients and become local business owners’ primary resource for advice in marketing, while diversifying its revenue streams to succeed in the new media environment.
Find out more about Dream Local Digital’s Media Partnership Program here.
About The Bakersfield Californian:
The Bakersfield Californian is an independent, family-owned newspaper and local media company. A recognized innovator in both print and online, The Californian is known as a pioneer in embracing user-generated content into its products. It also owns The Tehachapi News, a weekly newspaper that serves a popular mountain town in Kern County.
About Dream Local Digital:
Dream Local Digital is a marketing agency specializing in interactive media, marketing, SEO and social media. Dream Local Digital works with media companies, ad agencies, and directly with small to medium-sized businesses on all aspects of their online marketing plans, from website development to social media and e-mail marketing. Dream Local Digital’s expertise includes more than 20 years in media, 15 years in Internet product development and marketing, small business ownership, newspaper publishing, and more than seven years of consulting experience for companies large and small all over the world.