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Dream Local Digital, Alyssa McCluskey

Big news in the social media world!  HootSuite recently announced that they now allow companies who schedule content on HootSuite to schedule Company Updates.

Okay, let’s back up…

HootSuite is a tool that many people and businesses use to schedule content on social media channels.  With this tool, users may decide what date and time their posts appear on Facebook, Twitter, LinkedIn, and Google+.  However, until recently posts on HootSuite could only be scheduled for personal LinkedIn profiles, not Company profiles.  Rather than scheduling out content for their Company profiles, businesses on LinkedIn have manually updated statuses on LinkedIn to keep their content fresh.

This may not seem like a big problem to some people; to be perfectly honest, it’s not.  However, when it comes to running a business and updating LinkedIn statuses, which one usually gets put on the backburner?  Now businesses have one fewer online marketing concern on their minds.

Another great thing about HootSuite is that the service is free if the business uses up to 5 social media channels.  The average company has nothing to lose by opening a HootSuite account to assist with their social media marketing strategies.

Is your business using LinkedIn?  Get started here.

This article was written by Alyssa McCluskey – Online Marketing Strategist at Dream Local Digital. Alyssa has lived in the Midcoast area for seventeen years. Raised in Hope, Maine, she recently graduated with her Bachelor of Arts degree in English from the University of Maine at Orono. Alyssa has been a part of the local community for a number of years: she was a member of the Pen Bay Sailfish Swim Team for twelve years, and worked for the Penobscot Bay YMCA by helping to develop youth through swimming lessons and summer camp. She was also a member of the UMaine community during her four years in Orono as a Resident Assistant. Her past community involvement gave Alyssa the skills to interact with people and the desire to get involved and watch local businesses thrive. She is very excited to use her skills as a writer and to learn more about social media by working with Dream Local Digital. To contact Alyssa, email amccluskey@dreamlocal.com.