What are you looking for?

Dream Local Digital, Corissa Poley

Much like a Swiss army knife, Google’s search engine has many facets. Researchers miss some of the best content online because they’re not using the proper search tools and parameters.

Remember that content is king, and quality content is the regent queen mother whispering in his ear. Internet users are not going to be interested in an article that is either wrongly informed, poorly designed, outdated or badly written. With 360 million websites on the web, it’s easy to see that there is awful content out there, mixed in with the good stuff. Google can help you differentiate. By using “Boolean” searches, you can cull the Internet to find the perfect articles, images, videos and education for your blog or business page.

The term “Boolean” comes from the term Boolean Logic, from a man named George Boole who lived in the 1800s. Skip to today, and watch Google use that logic to corral the Internet into a manageable list. You’ll be using it, too. It may seem strange at first to use 200-year-old set of mathematical commands, but you can do it.

What do “search parameters” mean on Google? They are an added bit of text within your search terms that will allow you to “talk” to the search engine and relay your search quest. When you type in a phrase or question, Google’s search engine doesn’t automatically know the specifics of what you’re looking for. Deliverance is in the tiny details; let’s take a look at how to “tell” Google what you’re searching for in a more focused way.

In this guide below, you will see some basic text additions you can make to your search terms to narrow your focus and give the Google search engines some parameters. Using Google is like being Sherlock Holmes; you are constantly tuning in on your subjects in order to find out everything you need to know about them.

For a specific phrase search

Put your search in quotes [ “ ” ] Ex. search: “How to start an urban garden”

  • The user desires to find out how to start an urban garden, but they want to be specific. They’re looking only for pages that say their exact phrase. The quotation marks tell Google to look for that string of words together, and nothing else.

It looks like this: