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Shannon Kinney Presents Social Media Strategy to the Knox County Bar Association on March 20

As social media continues to work its way into the marketing budgets of small businesses, professionals are finding that they can no longer ignore its ability to reach today’s customers, interact with and expand their professional networks, and greatly enhance their marketing efforts.

Presenting to the Knox County Bar Association on Wednesday, March 20, Dream Local’s Shannon Kinney will introduce the group of attorneys to strategies and specific steps they can take to incorporate social media into their practice and show them how to use Facebook, Twitter, and LinkedIn to increase revenue and enhance their reputations online. Her presentation will cover the following key topics, each tailored for this unique group:

  • Content Planning – What should they share online? How often?

  • Expanding Reach – How do they reach new clients on social media and search engines?

  • Paid Advertising – How much of their marketing budget should be shifted to online marketing and search engines?

  • Professional Networking – How can they use social media and online marketing to enhance their professional reputation and build their network?

  • Client Services – How can they use social media and online marketing to help existing clients and reach out to potential clients?

“Attorneys are in a great position to incorporate social media and search engine marketing into their business. Due to the nature of their business, however, many lawyers are afraid of taking the leap. When in reality consumers are increasingly turning to the web to find options. In our session we’ll discuss what is possible with online marketing, and how they can build successful plans and strategies for utilizing digital marketing.”

If you are interested in having Shannon speak to your group, email us at dream@dreamlocal.com.


About Dream Local Digital:

Dream Local Digital is a marketing agency specializing in interactive media, marketing, SEO and social media. Dream Local Digital works with media companies, ad agencies, and directly with small to medium-sized businesses on all aspects of their online marketing plans, from website development to social media and e-mail marketing. Dream Local Digital’s expertise includes more than 20 years in media, 15 years in Internet product development and marketing, small business ownership, newspaper publishing, and more than seven years of consulting experience for companies large and small all over the world.

For more information about Dream Local Digital, visit our website, send us an e-mail, or contact the main office at 207.593.7665. To stay in touch, follow us on Facebook,Twitter, LinkedIn, and Google+.