Welcome to Geekbook — Capturing the daily buzz in digital media and online marketing & design, as well as trends, news, and cultural topics that are helping shape and inform today’s readers. Subscribe here to receive Geekbook via e-mail.
Today — The Washington Post reveals details of their paywall to be instituted this summer, Pinterest has a new look and a new measurement tool allowing brands to track results, Twitter enhances their advertising platform by providing additional focus areas for marketers to hone in on, and a Reader Special giving you access to an e-book that covers the basics of Search Engine Optimization (SEO) and how to improve your search results. Enjoy!
- Washington Post Paywall: After years resisting the trend that so many other newspapers have embraced, The Washington Post will incorporate a metered subscription service this summer, allowing readers access to 20 articles or multimedia features for free each month. I read somewhere that, similar to The New York Times, articles linked to through social media channels, such as Twitter, will remain open. — Media Life Magazine
- A New Look For Pinterest: With a new look and bigger pins, in addition to a new analytics tool allowing brands to track their results, Pinterest takes steps to keep the growing social media site business-friendly. Dream Local’s Alyssa McCluskey walks us through the changes here. — Dream Local Digital
- Twitter Release New Ad Tools: Twitter beefs up its advertising suite by allowing users to promote their content and hone in on demographics based on Interests (broad topics areas), Fans of specific Twitter accounts, Platform (iOS, Android), and Gender. — Venture Beat
- ** Reader Special ** Search Engine Optimization (SEO) has been and continues to be a critical part of businesses’ online media strategy. What is it and why is it some important? This is an in-depth resource that covers the basics, giving you the terminology you should know and immediate steps you can take to enhance your website. This e-book, offered through our partnership with Hubspot, is provided to you here for free. – Dream Local Digital
(Images via Editor & Publisher, Pinterest)