Today, Mark Zuckerberg and the crew at Facebook announced some fairly significant design changes to the news feed. Bringing bigger pictures, better filtering of stories, and a consistent mobile design, Facebook’s goal is to allow users to more easily focus on the stories they care about and make those stories richer and more engaging. The three key elements in the design changes are:
- Rich Stories – The new design has a big focus on visuals, providing bigger pictures and videos, as well as providing more engagement by showing you who is sharing the content. Third party applications, such as Pinterest will have richer visuals in the feed as well.
- Choice of Feed – To help users focus on the stories they want to see, several new feeds will be available. An ‘All Friends’ feed will allow users to see every single post from all of their friends in chronological order. A ‘Music Feed’ will allow users to see posts about the music they like, and a ‘Photo Feed’ will comprise all photos that users friends and pages post.
- Mobile Consistency – Inspired by mobile design, the new look will be consistent across platforms, whether you’re on a laptop, tablet, or phone. With this new design Facebook is trying to “get Facebook out of the way and push the content to the front.” This mobile inspired approach provides a much cleaner, more modern feel.
The limited rollout starts today, hitting the website version first, then moving into mobile versions over the next couple of weeks. As with most releases, they will limit the rollout until they’ve had chance to get some user feedback and make adjustments.
What changes do you like (or dislike) the most?