Dream Local Digital’s own Alyssa McCluskey recently submitted an article for the Inland Press Association’s Inlander, an Illinois-based publication dedicated to providing assistance for nearly 1,200 newspapers in the United States, Canada, and Bermuda.
Alyssa’s article addresses the importance of needs-based selling for media companies, like newspapers, who begin to sell digital services. Today, businesses are looking for long-term marketing strategies, and Alyssa states that when a publishing company begins offering digital services, it is important to focus on each client’s specific target audience and utilize social media tools that help reach this target audience. Needs-based selling is about offering a systematic plan based on each business’ specific needs.
About Dream Local Digital:
Dream Local Digital, LTD: is a digital marketing agency serving small-medium sized business and non-profit clients nationwide providing social media and online marketing services founded by Shannon Kinney. Since their inception in 2009, the goal has been to help these businesses succeed in their online and Social Media marketing efforts and help save them time while they run their business. The company has been recognized by the Penobscot Bay Regional Chamber of Commerce with their Innovation in Business Award, and has offices in Rockland and Bangor Maine, and nationwide through partnerships with media companies, entrepreneurs, and advertising agencies. For more information on Dream Local Digital, visit our website, Facebook, and blog. If you are interested in having Shannon speak to your group, email email@example.com