Cary Weston of Sutherland Weston Marketing Communications
More customers today rely on using web searches as their main research tool for buying products and services than ever before.
And the trend is growing every day.
So here are three tips that can help your small business be more effective with it’s website presence:
1. Context of your content
2. Connecting quickly
3. Cultivating opportunities
Let’s quickly explore these three elements and what they can mean for your business.
1. CONTEXT
When it comes to being found online, the content in your website is most important. to be most effective, write content in the language of your customer. Use language that your actual customers (or desired customers) are using. Often, businesses use terminology that industry is familiar with but customers do not use. Using language that target customers use is critical. To assist, there are many free keyword phrase tools available to show you what terms are used most often for the products and services you may provide.
2. CONNECT
Once a user has landed on your site, your messaging should connect quickly with their needs. Organizing your site based on what you know about your target customers - and making it easy for the visitor to find what they want – is essential. Your menus should be consistent and standard. Make it easy for folks to say YES by giving big bold visual cues for how to act and use short contact forms (4 or 5 fields max) liberally throughout your site to make it easy and obvious for folks to request more info.
3. CULTIVATE
You’ve invested time, energy, and money to ranking well, getting traffic, and growing your leads. But not every lead from your results in a sale instantly. Think of these inquiries as opportunities. Make the most of these opportunities by using an email marketing system to keep your website, and your business, in front of these prospects.
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- Cary Weston is a partner of Sutherland Weston Marketing Communications, a full service marketing and public relations firm in Bangor, Maine.
Connect online:
Company’s Web: www.sutherlandweston.com
Company’s Twitter: www.twitter.com/SWMC_inc
Cary’s Linked In: www.linkedin.com/in/caryweston
