Keep it simple
Choose the three differentiating qualities that pop up when you think about the person you are writing for.
Here is a list of examples:
- Team player
- Interpersonal skills
A simple way to write to the skills of the person you are recommending is to look at their endorsed skills on their LinkedIn Profile and highlight the ones that are relevant to you. This way, you’re promoting a transferrable skill that is valuable to the recommendee.
Show don’t tell
Once you’ve chosen three skills/qualities to highlight, describe how you experienced them in action with a story description instead of saying, “Sara is a high-energy problem solver who takes responsibility for her work.” Try, “When Sara takes responsibility for a project she is fantastic at tackling problems with the end goal in sight.”
Back up your assertion of their skills with a real world example of your experience with this person. Follow your show don’t tell with something like, “We worked together on a new park initiative with an initial deadline looming only six months ahead. Not only did we complete the project in time, Sara was able to bring the community together to add on a wonderful dog park area.”
Try to avoid saying someone is “nice” or “fun to work with”, if it sounds like a generic review or a non-genuine opinion, it may sound more like an anti-recommendation. If you don’t have something better than nice, don’t write a recommendation at all.
Do it out of gratitude (not for reciprocation)
Finally, don’t request a recommendation if you aren’t ready to reciprocate and don’t write a recommendation just for reciprocation. Write recommendations the way you might write a restaurant review: because you had a great experience and you want to make a note of that for future employers, clients, and co-workers. Show your gratitude to the people who are connected with you on LinkedIn who deserve it. To check out some of LinkedIn’s best recommendations, click here.
About Dream Local Digital:
Dream Local Digital, LTD: is a digital marketing agency serving small-medium sized business and non-profit clients nationwide providing social media and online marketing services founded by Shannon Kinney. Since their inception in 2009, the goal has been to help these businesses succeed in their online and Social Media marketing efforts and help save them time while they run their business. The company has been recognized by the Penobscot Bay Regional Chamber of Commerce with their Innovation in Business Award, and has offices in Rockland and Bangor Maine, and nationwide through partnerships with media companies, entrepreneurs, and advertising agencies. For more information on Dream Local Digital, visit our website, Facebook, and blog. If you are interested in having Shannon speak to your group, email email@example.com