Pinterest is the ideal channel for creating a Christmas list. When we see a friend or acquaintance pin something cool, we think to ourselves “Is that something I would want?” If the answer is “yes,” we re-pin. If we’re not interested, we move on to find things that we like better. The site is great for e-commerce, simply because this is a channel where we go to find things that we want. Price isn’t really a concern when it comes to pinning; it’s all about inspiration and ideas.
With this in mind, Pinterest has chosen the perfect time to introduce Pinterest for Business. As the holiday season approaches, businesses may now easily create profiles in order to promote their products. Before this tool, companies took their business to Pinterest by creating a regular account for their brand. However, the Pinterest layout is geared toward individual users. While a number of companies found great success by bringing their businesses to Pinterest, there was still room to improve for the social media website.
Businesses may now easily:
- Connect with customers. Just as Facebook users can follow business pages by “liking” them, Pinterest users can follow companies that sell some of their favorite products.
- Bring their products to customers. There are approximately 2.2 million active Pinterest users daily; this popular social media channel opens up the possibility for companies to reach out to their customers easily.
- Retain visitors to their websites. Pinterest users can easily go back to links after they are pinned. Therefore, they are more likely to return to a company’s website and are more likely to purchase items.
As e-commerce becomes more and more popular for holiday shopping, Pinterest is sure to become a huge player for companies. Visit http://business.pinterest.com/ for more information on getting your business on Pinterest.
Don’t wait… Get going before the holiday shopping ends! To learn more about using Pinterest for Business and other ideas for social media and online marketing, follow us on Pinterest.
About Dream Local Digital:
Dream Local Digital, LTD: is a digital marketing agency serving small-medium sized business and non-profit clients nationwide providing social media and online marketing services founded by Shannon Kinney. Since their inception in 2009, the goal has been to help these businesses succeed in their online and Social Media marketing efforts and help save them time while they run their business. The company has been recognized by the Penobscot Bay Regional Chamber of Commerce with their Innovation in Business Award, and has offices in Rockland and Bangor Maine, and nationwide through partnerships with media companies, entrepreneurs, and advertising agencies. For more information on Dream Local Digital, visit our website, Fac
ebook, and blog. If you are interested in having Shannon speak to your group, email dream@dreamlocal.com
